Should UX/UI Design Add Complexity?

With today's day and age, most apps are getting more efficient, too streamlined, creating instant gratification. There is lower decision making and greater impulsivity. The market place is competing for user's attention. Should we add complexity to our designs?

With Google creating big pop-overs that take half the page, to create stronger call for attention, this concern is something that needs to be addressed as consumers are getting "lazier".

Are we creating a lazy society?

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